B-Tech International Ltd has continued its worldwide expansion by opening a subsidiary in Dubai.
The AV accessory specialist, based in Daventry, UK, now has a physical presence in eight countries around the world.
Recent sales in the UAE, Saudi Arabia and Qatar prompted the expanding business to put down roots in the region.
Bridging the gap between the historic European markets and the growing Asia-Pacific region, the Dubai subsidiary – B Tech Audio Video Accessories Trading LLC – will serve the MEA and SAARC regions and hold a full range of stock, allowing for same-day dispatch.
The range includes mounting solutions for video walls, digital signage, flat screen displays, projectors and speakers.
As well as Dubai, the company has operations in the UK, Belgium, Germany, Spain, Hong Kong, China and Singapore.
Managing Director Matt Bennett said: “We have had a long-term presence in Europe servicing markets there for 25 years, and are now pushing into new areas.
“Following increased business in the Middle East, it made sense to establish ourselves there, meaning the service we can offer our customers is even better.
“It’s important for us to stay ahead of the game so we are able to take advantage of new and growing markets.
“There is no replacement for having a physical presence in a country and we have a good team in Dubai and anticipate growth throughout the region.”