End User: bet365
Integrator: TVC Technology & Audio Visual Solutions
Mount Manufacturer: B-Tech AV Mounts
B-Tech Mounting System:
System X and B-Tech display mounting solutions
bet365 Headquarters AV Installation
When bet365 brought its Stoke-on-Trent operations together within a major new headquarters, the company required an extensive AV installation capable of supporting its round-the-clock operation.
Working with AV integrator TVC, B-Tech AV Mounts provided a wide range of mounting solutions for more than 300 displays installed throughout the three-storey building, including large open-plan working areas, meeting rooms and training spaces.
The Challenge
Operating 24 hours a day, seven days a week, bet365 needed an AV system that could provide staff with continuous access to live sporting coverage, statistics and other essential information.
More than 400 displays were specified across the three-floor office complex, with screens required throughout the main operational areas as well as more than 20 meeting and training rooms. The mounting system needed to provide clear visibility for staff while remaining unobtrusive within the working environment.
Reliability and ease of maintenance were also major considerations. With minimal downtime essential, the installation needed to allow screens to be accessed, removed and replaced quickly if required.
The Solution
TVC selected B-Tech’s System X mounting system for a large proportion of the displays throughout the building.
System X provided a flexible rail-based solution that allowed screens to be accurately aligned while also supporting back-to-back configurations. Its straightforward installation helped reduce installation time and made future screen replacement easier.
A total of 220 Samsung displays were rail-mounted from the ceiling in back-to-back configurations, giving staff clear visibility across the large operational floors. The installation also incorporated mounting positions for mini PCs, with 50 used throughout the building.
In total, approximately 130 metres of System X mounting rail was installed, with more than 300 displays of various sizes mounted using B-Tech solutions.
Meeting and training rooms featured displays ranging from 40 to 75 inches, installed using B-Tech BTV510, BTV511 and BTV514 mounting solutions. Their universal designs also gave bet365 greater flexibility to replace or upgrade displays in the future without necessarily replacing the mounting hardware.
The Result
The completed installation provided bet365 with a flexible and reliable AV infrastructure designed around the requirements of its 24/7 working environment.
Digital displays positioned throughout the building give staff clear access to live sporting content, statistics and business information, while the use of B-Tech mounting solutions provides straightforward maintenance and flexibility for future display upgrades.
The project demonstrates how B-Tech’s System X can be used at scale to create clean, accessible and highly adaptable multi-screen installations within demanding corporate environments.
Image Gallery
BET365
Ceiling-Mounted Display Detail
Close-up of B-Tech mounting hardware supporting suspended displays from the office ceiling.
Open-Plan Operations Floor
Open-plan bet365 operations floor with suspended displays positioned above workstation rows.
Meeting Room Display
Wall-mounted display in a bet365 meeting room, providing a clean and unobtrusive presentation setup.
Suspended Display Bank
Ceiling-mounted display bank installed above the main operations floor using B-Tech mounting hardware.
Rear Mounting Detail
Rear view of the suspended display installation showing the mounting structure and cable routing above the ceiling line.
Operations Floor Display Installation
Wide view across the bet365 operations floor with ceiling-mounted screens positioned for visibility throughout the workspace.
Suspended Display End View
End view of suspended displays mounted above the open-plan office using B-Tech solutions.
Live Sports Displays
Live sporting content displayed across suspended screens on the bet365 operations floor.
Meeting and Training Space
Meeting and training space at bet365 headquarters featuring contemporary acoustic wall finishes.
bet365 Headquarters
Exterior bet365 signage at the company’s Stoke-on-Trent headquarters.
Wall-Mounted Display
Wall-mounted display installation within bet365’s office environment.
Workstation Display Coverage
Open-plan operations area with suspended displays positioned above labelled workstation zones.
Suspended Mounting Detail
Close-up beneath a row of suspended displays showing the B-Tech mounting arrangement.
Meeting Room AV
Wall-mounted display in a bet365 meeting or training room.
Ceiling Mount Side Profile
Side profile of the ceiling-mounted display installation and support hardware.
Open-Plan Display Installation
Suspended displays installed across the open-plan bet365 office for clear viewing from workstations.
Suspended Screen Installation
Ceiling-mounted screen installation positioned above workstation areas at bet365 headquarters.
Operations Floor Overview
Wide view of the operations floor showing multiple suspended display rows.
Mounting Rail and Cabling
Underside view of the ceiling-mounted installation showing mounting rails and cable management.
Suspended Display Row
Long row of suspended displays providing visibility across the bet365 operations floor.
Meeting Room Screen
Wall-mounted display in a smaller meeting room at bet365 headquarters.
Rear Mounting Assembly
Close-up of the rear mounting assembly supporting the suspended displays.
Mounting and Cable Detail
Detailed underside view of the display mounting structure and cabling.
Office Display Installation
Open-plan office view showing B-Tech-mounted displays positioned above the workstation area.
Ceiling-Mounted Display Row
Long ceiling-mounted display row installed above the main office floor.
Back-to-Back Display Installation
Angled view of back-to-back suspended displays supported by B-Tech mounting hardware.
Operations Floor Screens
Multiple suspended displays positioned across the open-plan bet365 operations space.
Suspended Display Banks
Two suspended display banks installed above the office floor for wide viewing coverage.
Rail and Cable Management
Close-up of the underside of the mounting rail and cable management system.
Suspended Screen Row
Side view of a long row of suspended screens above the bet365 operations floor.
Back-to-Back Suspended Displays
Ceiling-mounted displays installed in a back-to-back arrangement above workstation rows.
Rear Rail Installation
Rear view of the display installation showing the support rail running along the suspended screens.
Displays Along Glazed Offices
Suspended displays installed alongside glazed office partitions at bet365 headquarters.
Live Sports Video Wall
Large multi-screen display showing live sporting coverage in a collaborative area.
Broadcast and Sports Display
Large multi-screen display presenting live broadcast and sports information at bet365 headquarters.
Acoustic Wall Detail
Close-up of the geometric acoustic wall treatment within a bet365 meeting space.