Haarlem, Netherlands, October 17, 2022 – Neomounts, known for its wide range of mounting
products for AV and IT hardware, and pro AV-mounting specialist B-Tech AV Mounts, have joined
forces. Together, the parties aim to accelerate growth by further strengthening international
markets and creating synergies. The newly formed Global Mounts Group is an all-round mounting
specialist, with an extensive portfolio and worldwide distribution. By sharing and further
developing expertise, together the two companies will become the strongest partner in AV and
IT mounting systems. A true one-stop-shop for every mounting solution. Both Neomounts and
B-Tech will continue to operate independently under their own brand, identity, and management.
Growing presence
Neomounts (formerly known as Newstar) is a growing presence, primarily in IT but also in AV markets,
active in both Business to Business and Business to Consumer channels. B-Tech’s speciality is in
professional AV, where it has grown to be one of the top mounting brands in this field. When it comes
to geographical distribution, the two companies also complement each other. Neomounts’ focus is on
Europe whilst B-Tech has built a strong network and reputation throughout EMEA, Asia and more recently
in North America. As part of Global Mounts Group, the companies can share each other’s distribution
networks and strengthen their global presence. Integrated warehouses will help secure availability and
optimise logistics. In addition, the combination will gain greater financial strength to meet the further
growth ambitions of both companies.
Powerful
Neomounts Managing Director Dick van Baarlen will lead Global Mounts Group as CEO: “Both
Neomounts and B-Tech are growing and making significant progress. The companies complement each
other seamlessly on crucial themes. Together we are even more powerful, especially when it comes to
product development, our supply chains and geographical expansion. That is what will make Global
Mounts Group a major player in the international mounting market.” Matt Bennett, Managing Director
of B-Tech adds: “Two are stronger than one. Our companies know their markets and together we can
continue to do what we do best – and more. With more financial power, Global Mounts Group provides
the perfect foundation for further growth. Not only in distribution and cost-effectiveness, but also in
innovation. A true win-win solution for both brands, as well as our distribution partners.”
About B-Tech AV Mounts
Founded in the United Kingdom in 1972, B-Tech is specialised in professional AV mounting solutions.
The company combines all the benefits of a global organisation with the focused, dedicated approach
of a personal, localised service. B-Tech is recognised worldwide for its reliability, ease of installation,
and design quality. It’s offices and distribution centres are supported by a global network of authorised
distributors and dealers, making their AV mounts products available in more than 100 countries worldwide.
About Neomounts
Neomounts is specialised in high-quality mounting products, offering the latest trends in AV and IT.
Founded in 1996 as Newstar, its sole mission is to provide the best viewing and optimal working position
whilst using devices. Neomounts is very strongly represented in mainly IT, office, and AV channels
across Europe, working with an extensive network of resellers and distributors. Its products are known
for their smart design and easy installation.
For more information about Global Mounts Group and about B-Tech AV Mounts and Neomounts, please
visit http://www.globalmountsgroup.com/