A British audio-visual firm, celebrating its 40th anniversary this year, has made the bold
decision to open its newest subsidiary in Spain – despite that country’s economic problems.
After over 15 years of selling through the retail channels, B-Tech Audio Mounts decided there
was clear demand for its professional and commercial products and has now opened B-Tech
International (Iberia) sl., based in Barcelona.
The new company has been set up to complement the existing retail distribution for the
Iberian peninsula by serving the expanding professional and commercial installation market.
Its new warehouse will be stocking the full range of products available under the B-Tech
umbrella including the Mountlogic, Ventry, Bib, System 2, System V and Pro-Install ranges.
It will offer same day dispatch for order placed before 3pm. The new subsidiary will cover the
whole of Spain including the Balearic and Canary Islands, as well as Portugal, Andorra and
northern Africa.
The new Spanish arm will compliment B-Tech’s other European subsidiaries in Belgium and
Germany.
B-Tech is building on its long-standing relationship with the Spanish market and the
investment and jobs it creates will be gratefully received.
Reporting to General Manager Paul Haggarty will be the Director of Sales, Senor Andreu
Aguilar and Sales Manager, Senorita Montse Baena.
Mr Haggarty said: “This is an exciting time for B-Tech Audio Video Mounts especially given
the current economic conditions.
“The Iberian peninsula has long been one of B-Tech’s strongest markets outside the UK,
although admittedly nearly all sales have been on the retail front.
“After extensive research, we took the decision to establish our own office and warehouse
there to serve the professional market as the feedback we had showed there was clear
demand for our products.
“We have appointed some extremely dedicated personnel that have over 25 years of
experience with B-Tech between them and I am confident that we can replicate the success
we have seen in our other two subsidiaries which are in Belgium and Germany.”
Group CEO and owner, Matt Bennett, added: “Where some see nothing but doom and gloom
in certain European economies, I say “cojones” to these people!
“Despite the uncertain economic times, B-Tech has continued to invest in Spain to build upon
the success we have already seen there.
“Our retail sales have grown year-on-year despite the contraction of the retail market, but this
has been particularly helped with the updated Ventry range of mounting solutions with POS
units.
“In addition to this, our global design team has developed a bit of Spanish flair with the launch
of the Cantabria range of premium audio video furniture that is made in Spain.
“With this deeper integration between Spain and B-Tech, it makes sense to formalise it and
take it to the next level with the introduction of B-Tech International (Iberia) sl.”
B-Tech Iberia already has a full line-up of stock from all its ranges, including the recentlylaunched
BT8310 Video Wall Mount.